Navigating the vast automotive market can be overwhelming. With countless makes, models, and features available, prospective car buyers often find themselves lost in a sea of options. Recognizing this challenge, Kelley Blue Book (KBB), a trusted resource for car valuations and automotive information, introduced innovative online tools designed to simplify the car buying journey. Understanding that a significant majority of car shoppers are undecided on the specific model or even brand they want, KBB developed these resources to guide consumers towards the ideal vehicle for their needs.
To address this widespread uncertainty, Kelley Blue Book launched the ‘Perfect Car Finder®’ and an enhanced vehicle comparison tool. These platforms are engineered to empower buyers early in their decision-making process, offering clarity and direction when it’s most needed. The ‘Perfect Car Finder®’ allows users to filter through over 400 new vehicles and more than 1,100 trim levels, focusing on the features and options that are personally important to each shopper. Complementing this, the advanced comparison tool provides a comprehensive side-by-side view of different vehicles, making informed decisions easier than ever.
The Perfect Car Finder® is easily accessible under the ‘New Car’ section on the kbb.com homepage and offers two search approaches: Basic and Advanced. The Basic Search allows users to quickly narrow down their options based on fundamental criteria such as price range, manufacturer, desired seating capacity, fuel efficiency expectations, and vehicle size preference. This initial filter helps to immediately reduce the overwhelming number of choices, presenting a more manageable set of vehicles to consider.
For those with more specific requirements, the Advanced Search within the Perfect Car Finder® provides granular control. Consumers can refine their search by exploring vehicles that qualify for incentives and pinpoint desired interior and exterior features. Whether it’s vehicles equipped with navigation systems, flexible folding rear seats, in-car DVD entertainment, practical luggage racks, or privacy glass, the Advanced Search can identify models offering these specific amenities. Furthermore, for car enthusiasts or those with mechanical knowledge, the tool enables filtering by engine specifications, including engine type, engine size, horsepower, and torque, ensuring the vehicle’s performance aligns with their expectations.
Once a user has conducted a search using the Perfect Car Finder®, the platform enables a seamless transition to a detailed side-by-side comparison. With a simple click, selected vehicles are arranged for easy evaluation, presenting manufacturer’s suggested retail prices (MSRP), available incentives, and crucially, New Car Blue Book® Values. This proprietary value reflects what new vehicles are currently selling for in the market, offering a realistic price benchmark. The comparison extends beyond pricing, showcasing a full spectrum of information, from available features and optional extras to in-depth technical specifications, vital safety data, and aggregated reviews and ratings. Intelligently, for shoppers who are still exploring and unsure of their precise needs, the comparison tool also suggests similar vehicles, expanding their awareness of potential matches based on their research.
According to Tim Nelson, former Vice President of Consumer Product Strategy and Management at Kelley Blue Book, these tools directly address the challenges of today’s diverse car market. “With the proliferation of new models on the market, and more than 400 vehicles to choose from, consumers need a service allowing them to better narrow their search and compare vehicles they may or may not know even exist,” Nelson stated. “With so many undecided shoppers visiting kbb.com, these new tools will help consumers find the right vehicle for their lifestyle and their budget.” By providing these enhanced online resources, Kelley Blue Book reinforces its commitment to empowering car buyers with the information and tools necessary to make confident and informed decisions, ultimately simplifying the process of finding the perfect car.
About Kelley Blue Book (kbb.com)
Since 1926, Kelley Blue Book has been recognized as The Trusted Resource® for both vehicle buyers and sellers. Kbb.com, the company’s leading website, is consistently ranked as a top automotive information source, providing up-to-date pricing, vehicle valuations, and comprehensive automotive data. Notably, the New Car Blue Book® Value is a key feature, offering transparency into real-world new car transaction prices. Kelley Blue Book’s influence extends across various platforms, providing essential vehicle information through software products and its widely recognized Blue Book® Official Guide. Serving millions of car shoppers annually, kbb.com remains a primary destination for those seeking reliable and comprehensive automotive research.
